Marketing Executive, Abuja Nigeria
- Role: GIA Marketing Executive
- Place: Remote (Nigeria)
- Salary: Depends on experience
- To report to: Account Director
Why GIA Multimedia Services Limited?
We are a global company well-grounded in value which helps us to actualize our dreams and achieve greatness.
Our diverse experienced team is currently spread across five continents.
GIA Multimedia Services Limited prides itself in service quality and taking advantage of Technology to be more efficient in product and service delivery. The service quality is unmatched to rivals in the industry engaged in positive competition.
We are great at what we do, how we do it and whom we do it for. We are a conqueror and have a balance by strong commitment to our brand reputation. At GIA, a strong unwavering innovative approach to answering problems and leveling barriers to change that hinder progress help us deliver shareholder value.
GIA is a leader in marketing direction, business promotion and changing the landscape. We are active players in established markets that consistently try to maintain a balance.
What are we looking for?
GIA Multimedia Services Limited is looking for a Marketing Manager with proven experience in writing longform blog posts, opinion pieces, social media posts, email newsletters and other written content and marketing content to join a fast-paced, global team of PR experts. Our marketing executive is a professional who plans, develops and oversees the overall marketing strategies and campaigns to promote our company’s brands, products or services.
What will you be doing?
- Research: Keep abreast of current affairs, client portfolio, market developments, competitor landscape and, key dates. conducting research and analysing data to identify and define audiences
- Planning: Create detailed quarterly marketing plans with clear communication objectives to engage stakeholders
- Social media: Create weekly social media content calendars that are relevant and engaging
- Podcasts: Book guests, assist in interview preparation and, attend and edit recordings
- Newsletter: Draft and design the monthly newsletter
- Blog: Weekly blogs for PR Insider and managing the blog channel
- Website: Managing the GIA Multimedia Services Limited and FB website and working with head of digital.
- Media Relations: Research and write press releases, briefing notes, media pitches, op-eds; respond to media requests
- Awards and speaker opportunities: Research and draft applications, presentations and panel discussions
- Measurement: Measure KPIs and metrics across communications channels
- Evaluation: Prepare quarterly reviews
- Support colleagues with additional services if and when the need arises
- Events:
organising events and product exhibitions
CRM:
- updating databases and using a customer relationship management (CRM) system
- coordinating internal marketing and an organisation’s culture
- monitoring performance
- managing campaigns on social media.
What do we need?
- Good at content writing and marketing, with experience working on long form blog posts, opinion pieces, social media posts, email newsletters and other written content
- Excellent communicator with an eye for detail
- High proficiency in written and verbal English
- Excellent at time and project management with an ability to work remotely and meet deadlines
- Interested and knowledgeable about PR, communication, reputation management and marketing
- Strong editorial mindset with an ability to ensure high standards of written and visual content
- Good at research and initiative to actively seek out and apply for speaking opps, awards, media relations opportunities, etc.
- Have a finger on the pulse of global news, especially Nigeria news, to create relevant and timely content for blog, social media, podcast and media pitches
- Data-driven marketing experience. Ability to set clear objectives and KPIs, use research to create strategy and plans, and measure and evaluate to inform future efforts
- Capable of multitasking with high attention to detail
- A supportive team player able to demonstrate experience of building a collaborative environment
- Bachelor’s Degree or equivalent in any stream
- Strong commitment to professional standards and ethics
You have the requisite experience in:
- Minimum experience of 2-3 years in content writing/ journalism/ PR/ Marketing
- Working with diverse and distributed teams in a similar environment
- Experience using marketing and PR tools like Sprout Social, Google Analytics and Gorkana
- Experience in working with a PR agency is preferred but not mandatory